Public relations is more than communication or “spin”—it’s a reflection of leadership and how your church is perceived in the community. Positive PR plays a crucial role in crisis preparedness, and we’ll explore how to build community goodwill, craft statements, designate a spokesperson, and minimize the impact of challenging situations. This webinar will empower church leaders with practical strategies to ensure that their outreach, events, and ministry efforts foster a positive image of the church and ultimately point others to Jesus. You’ll learn how to publicize events and initiatives effectively by strengthening relationships with the media, establishing a clear and consistent communication plan within your congregation, and without appearing self-promotional.
Whether you’re new to PR or seeking to enhance your approach, this session will provide actionable insights to help your church become a visible and trusted presence in the community.
This event will be free for ECAP Members and $25 for non-members.
Presenter:
Robbie Harper: Born and raised in Central Florida, Robbie is a sixth-generation Floridian. Robbie attended college at Stetson University in DeLand, Florida, and upon graduation, he entered his family’s agribusiness where he learned valuable skill sets such as branding, leadership and supply chain management. He returned to Stetson and received his MBA.
After his family’s business was sold, Robbie worked for a public relations company focusing on large, corporate law firms. As a senior account executive, he attained placements for clients in local, regional, and national media such as Fox Business, the New York Times, The Wall Street Journal, and the Washington Post.
Robbie founded Blue Bridge PR in 2015 out of the passion to be an entrepreneur, but to also help small business leaders build a communications platform to propel growth. Since then, he has worked to get results for his clients, including key placements in national media such as Forbes and The Wall Street Journal.
In 2023, Robbie and his wife Nicole started the Sidebar Media Podcast, a podcast where they interview media personalities and tell their personal stories.
Robbie lives in DeLand, Florida. with his wife and three children and enjoys spending time outside fishing, mountain biking and scuba diving.
About Our Sponsor:
Blue Bridge Public Relations specializes in effective storytelling and strategic media communications. We collaborate with our clients to attain high-level media presence and create measurable increases in exposure. Your ability to communicate expertise in your field is the key to jumping ahead of your competitors.
Discover Blue Bridge Public Relations